Specialist in earned, owned, paid and social media. Using decades of experience and industry insights, I develop strategy and content to support marketing and sales divisions as well as PR/corporate communications teams .
My unique value proposition: The ability to build a strategic narrative around a brand. Leveraging the power of the world’s most robust media management platform, I work with clients to identify key success metrics up front and utilize post-launch analytics to track results and refine messaging throughout the life of the campaign . The end result is better ROI – and accountability.