Shepherd, Michael

Managing Partner

Specialist in earned, owned, paid and social media. Using decades of experience and industry insights, I develop strategy and content to support marketing and sales divisions as well as PR/corporate communications teams . 

My unique value proposition: The ability to build a strategic narrative around a brand. Leveraging the power of the world’s most robust media management platform, I work with clients to identify key success metrics up front and utilize post-launch analytics to track results and refine messaging throughout the life of the campaign . The end result is better ROI – and accountability. 

The Shepherd Group
1420 Fifth Avenue, Suite #2200
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